The short answer
No. Strikethrough pricing tends to lose in tests from major subscription brands, so it is worth finding another way to show value.
We used the DoWhatWorks BetScore methodology to find out. This is just one example of the kinds of analysis we do for clients based on evidence from over 20,000 experiments sourced using the DoWhatWorks engine.
If you are running a promotion you may be tempted to slash out old prices to show a good deal. We see it tested all the time by major brands. For example Spotify ran this 5-way test.
In this 5-way split test, Spotify tried multiple different ways to show value using strikethroughs. They tried crossing out the $29.97 price. It lost. They tried crossing out "One month" to emphasize you were getting 3 months. That lost as well. For good measure, they even tested showing the strikethrough price at the start or the end of the H1 headline. Those lost too.
To see how these results compared to tests run by top subscription brands, we analyzed 22 similar experiments using our BetScore methodology.
Surprisingly, we found that strikethrough pricing tends to lose across tests from major subscription brands. A BetScore this low indicates it is not a good bet. These tests suggest that using strikethrough prices may be counterproductive and you want to find other ways to show value.