
Blog
Insights on growth & marketing

A Revolution in Website Testing
Web testing and optimization is going through a major shift, and it all comes down to leveraging data

Should you add social proof on pricing pages
Gurus will tell you to add social proof throughout your website. We did an analysis on a key page to find out.

Do strikethrough prices work?
You may be tempted to strikeout prices to show a good deal. But is that a good idea? We did an analysis to find out.

How we build products that work
The best way we've found to deliver products that actually work (with a lot less waste)