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Trends & Insights

The Problem With Social Proof
Trends & Insights

The Problem With Social Proof

Th most surprising learning was that customer logos lost in most tests. And it wasn’t just logos.

AI Messaging Loses in Tests (But Brands Use it Anyway)
Trends & Insights

AI Messaging Loses in Tests (But Brands Use it Anyway)

The AI landscape is constantly changing, but as dynamic brands, we have to maximize value at each stage of the game

A Revolution in Website Testing
Trends & Insights

A Revolution in Website Testing

Web testing and optimization is going through a major shift, and it all comes down to leveraging data

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