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Trends & Insights

What if your competitor comparison pages actually converted? (and got cited in LLMs)
Trends & Insights

What if your competitor comparison pages actually converted? (and got cited in LLMs)

They go completely positive.They call out where their competitors are strong.They list out specific features that the

We interviewed 22 top website teams (here is what we learned)
Trends & Insights

We interviewed 22 top website teams (here is what we learned)

Over the last 12 months, I have had the privilege to sit down and chat with innovative website leaders at brands like...

LLMs give terrible website advice
Trends & Insights

LLMs give terrible website advice

It’s never been easier to build things. But here’s the problem: In a world where building is easy, the hard part becomes...

A Deep Dive Website Analysis of Zendesk
Trends & Insights

A Deep Dive Website Analysis of Zendesk

The first thing we see when we hit the page is a banner promoting a Masterclass, which sits right above their

The Problem With Social Proof
Trends & Insights

The Problem With Social Proof

Th most surprising learning was that customer logos lost in most tests. And it wasn’t just logos.

AI Messaging Loses in Tests (But Brands Use it Anyway)
Trends & Insights

AI Messaging Loses in Tests (But Brands Use it Anyway)

The AI landscape is constantly changing, but as dynamic brands, we have to maximize value at each stage of the game

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