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Split Tests We Dig: Hello Fresh Social Proof

Split Tests We Dig: Hello Fresh Social Proof

A 3-way split test on social proof by HelloFresh AU on an SEM landing page.

Split Tests We Dig: Can an activity metric improve landing page conversion?

Split Tests We Dig: Can an activity metric improve landing page conversion?

SALESManago tests social proof as a way to drive demo conversions, borrowing from the consumer world.

Growth lessons learned that inspired us to start DoWhatWorks

Growth lessons learned that inspired us to start DoWhatWorks

Andres on the Product Led Growth podcast to share the story and lessons learned that inspired the creation of DoWhatWorks.

What percent of split tests lose?

What percent of split tests lose?

Everyone talks about their winning AB Tests. But what percent of tests actually succeed?