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Insights on growth & marketing

In this piece, I will do a deep dive website analysis of Clay, a B2B SaaS brand that has rapidly become a household name...

The first thing we see when we hit the page is a banner promoting a Masterclass, which sits right above their

Th most surprising learning was that customer logos lost in most tests. And it wasn’t just logos.

We built a technology that can track split tests from any brand on the web, identify which versions win and then add these

The AI landscape is constantly changing, but as dynamic brands, we have to maximize value at each stage of the game

Web testing and optimization is going through a major shift, and it all comes down to leveraging data

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