Today's "Split Test Example" comes from SALESmanago, a B2B SaaS company in the sales & marketing automation space. They are running an interesting 50-50 split test on an SEM landing page, trying to get people into a free demo. They borrow a technique you see far more often in the consumer space.
Here you can see the detail side-by-side (note: the red dot and related overlays are from us, not SALESmanago's site):
Control is on the left, the new variant on the right.
And just in case that's too hard to read, here's the zoomed in detail from the variant: "29 people are exploring the demo right now."
It's an interesting attempt to provide social proof and to create a subtle form of urgency. It reminded us of copy you see in the travel space with prompts like "Only 2 left" and "4 people are looking at this right now." For example:
Bookings.com 'Only 5 rooms left' prompt for urgency
Hotels.com's version to drive urgency
So what do you think? Will this kind of social proof improve conversion rates in the B2B space?