This session gets into why building has stopped being the bottleneck and prioritizing what to build has taken its place, then walks through specific tests you can run to get more out of your experiments.
It closes with a look at competitive intelligence: using the DoWhatWorks database to validate an experiment idea against how it has actually performed on other brands before you build it.
Build faster, but build what?
What to take from it
- Shipping fast is no longer the hard part. Knowing what is worth shipping is.
- A handful of specific tests can tell you whether an experiment idea is likely to earn its build time before you commit engineering resources to it.
- Competitive intelligence gives you a prior on an idea instead of starting every test from zero.