The setup for this workshop is a problem a lot of teams now recognise. You are driving traffic, shipping pages and running tests, and yet most teams are still guessing.
It runs alongside a shift in search that has publishers reporting traffic drops of anywhere from 20 to 70 percent, which makes converting the traffic you already have matter considerably more than it did.
You are driving traffic. You are shipping pages. You are running tests. And yet most teams are still guessing.
What to take from it
- Traffic from traditional search is falling for many publishers, by 20 to 70 percent, so the value of converting existing visitors rises accordingly.
- Shipping pages and running tests is not the same as knowing what works, which is where most teams are still operating on guesswork.
- The workshop is aimed at turning existing website traffic into revenue rather than at acquiring more of it.