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Insights on growth & marketing

Metrics & Chill Podcast: a conversation around data-driven vs data-informed

Metrics & Chill Podcast: a conversation around data-driven vs data-informed

On 'Metrics & Chill', Andres talks distilling truth from the noise, data-driven vs. data-informed, and more.

"Free" vs. $0

"Free" vs. $0

Spotify tested the age-old question of how to convey free.

How do you get people to sign up for your list?

How do you get people to sign up for your list?

Glossier tested a mystery reward.

Do QR Codes on Websites Actually Work?

Do QR Codes on Websites Actually Work?

In 2022, many companies tested QR codes on their website to drive more app downloads. We checked to see whether it works.

Split Tests We Dig: Magic Spoon Product Selection

Split Tests We Dig: Magic Spoon Product Selection

A split test on product selection UX by Magic Spoon.

Career Roundup Jan 2023: Conversion Rate Optimization and Growth

Career Roundup Jan 2023: Conversion Rate Optimization and Growth

Open roles in the Growth, Conversion Rate Optimization (CRO), and Product marketing spaces